Another week behind us. Today we wrap up the preordering for our cycling kits and accessories. By today we should have finalized all of our sponsorship and ambassador agreements, and shipped most (if not all) of our welcome packages.
It's exciting to see them leave to places like Mexico, Norway, Australia and England. It just shows how the passion for cycling and climbing is intrinsic in every culture, in every language, by every gender.
This feeling unites all of us. As human beings.
As a startup company, we have the bold aspiration to be inclusive and diverse. As part of this important goal, we decided to open 3 additional places on our ambassador program, (since all of our previous ambassadors are male).
The response was amazing! We learned that definitely there are voices that need to be heard in our sport, not just women, but also other under-represented groups in our communities that are usually not the focus of a company's mission and vision.
We have come to the positive conclusion, that one of the things we need are female voices that help us shape and decide what direction we should take when developing new products.
For this, we plan on holding focus groups and opening product development forums that keep us grounded on what cyclists from all genders, ages and capabilities really want.
I personally want to thank all of the applications we received from female cyclists around the globe. And also express how appreciative I am for the athletes that agreed to be part of our journey. I can tell you that changes have been made, from day one, based on some of your feedback. Thank you!
As we move forward onto our next big push, our next steep climb... we do it as a team, and that is all that matters at this time for everyone here. The feeling that we have a purpose and that our vision and values are shared together.
The grade team!
fit: race fit - designed for performance with elastic fabrics intended to stretch tight and close to the body.
for best results, take measurements using a flexible tape measure, unclothed, and while standing up in a relaxed position.
if your measurement falls between two sizes, we recommend sizing up for a more comfortable fit.
A. chest: measure under your arms, around the fullest part of your chest horizontally.
B. hips: measure around the widest part of your hips while standing up and your feet sit aligned to your shoulders.